Social Media – Advertise

GENERAL PRACTICES FOR POSTING

  • BEST TIMES TO POST ON SOCIAL MEDIA…
  • Facebook is broadly used on mobile and desktop, at work and at home. It really depends on the audience as far as who and how it is used.
  • Twitter is a hard nut to crack, and definitely audience-dependant, like Facebook. It is often treated like an RSS feed, and something to read during down times like commutes, breaks, and so on.
  • LinkedIn is for professionals, and they tend to use it around work hours.
  • Google+ is for a more tech-savvy audience who is most active in the morning.
  • Pinterest users seem to like to make network activity an evening sport, much like sitting down to TV in the evening during their free time.
  • Instagram users are on a platform meant for mobile, and that means they tend to use the network all the time, any time.

SET UP A GOOGLE BUSINESS

  • Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.
  • GET STARTED
  • Google Brand Page
  • Customize URL – you need to verify your domain to do this.

ADVERTISE ON GOOGLE

  • Get set up in minutes and we’ll take care of the rest. No ongoing maintenance needed.
  • Reach the right audience: Show your ad on any device right when people search for what you offer.
  • Pay for what works: You only pay when potential customers show interest by clicking or calling from your ad.
  • GET STARTED

ADVERTISE ON FACEBOOK

ADVERTISE ON TWITTER

ADVERTISE ON YELP

  • Get Started
    • You only pay when potential customers click on your ad. And, you can change your budget or end your campaign at any time.
  • Upgrade Page & Restrict Competitor Ads
    • Block competitors’ ads from being displayed on your business page. Keep viewers focused on your business listing to generate more leads. $50/month
    • You can “SHARE” your page to your facebook & twitter

ADVERTISE ON INSTRAGRAM

  • You can create ads for Instagram using ad creation, Power Editor or the ads API.
  • You can create Instagram ads using ad creation. You’ll create Instagram ads the same way you create Facebook ads. All you need to do after creating your ad is make sure that you’ve selected Instagram in the Ad Preview section. The following is a step-by-step guide for creating Instagram ads in ad creation.
  • Since you have an Instagram account, you’ll want to add it to either your Business Manager or through your business’s Page settings.
  • More Details & Tips

SET UP A BUSINESS MANAGER ACCOUNT

  • Business Manager lets you manage all the people, ad accounts, and Pages that you work with in one place. Before creating a new Business Manager, first check to make sure that you’re the best person in your company to set up your business. Business Manager makes it easier to manage your ad accounts and to access Ads Manager, Power Editor and your Pages.
  • If you’re with a partner or work on ad accounts or Pages on behalf of another business, we recommend that the business invite you to access specific Pages or ad accounts. You can also request access to their Pages and ad accounts.
  • What you’ll need before you start:
    • A personal Facebook account to confirm your identity
    • An ad account you want to move to Business Manager
    • (Optional) A Facebook Page you want to move to Business Manager. If you don’t have one, you’ll be able to create a Page during setup
    • (Optional) The names and work email addresses of the people you’d like to add to your business
  • To sign up for Business Manager:
    • Go to business.facebook.com.
    • At the bottom of the page, click Get Started.
    • On the Getting Started page, click Next.
    • Enter a name for your business, select the primary Page, and enter your name and work email address. If you don’t yet have a Page for your business, you can create one in this step. It’s required to have a Page for your business.
    • Click Create Business, and we’ll show you a message to welcome you to Business Manager.
    • Click Add People to add employees to your business and give them access to your ad account and Page. If you skip this step, learn how to add people to Business Manager.