Analytics & Digital Assets

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It can be overwhelming to understand all of the data for analyzing your website performance. Learn how to manage your reporting, decide on the tools that are most relevant and choose the data you want to monitor.

USEFUL TERMS…

  • ENGAGEMENT RATE
    This shows how long visitors are on your site.
  • BOUNCE RATE
    If a [new] visitor goes to your site and leaves without going to other pages or stays inactive on that page for 30+ minutes, it triggers a bounce.
  • VISITOR FLOW
    Google Analytics lets you analyze the path your visitors take when they are on your site.
  • CUSTOM DASHBOARDS
    Overview of your analytics. You can select specific social media widgets to monitor your social media activity.
  • CUSTOMIZED SUMMARY REPORTS
    This gives you the option to select the information that is most important to you and decide how frequently you would like reports emailed to you.
  • PAID SEARCH ADS
    Google AdWords, Bing Ads, Facebook Ads do the tracking for you.
  • SIMPLIFIED REPORTING
    Quill Engage analyzes your Google Analytics data and delivers the most important and interesting insights on your site’s KPIs, including sessions, page views and bounce rate.
  • CUSTOM CAMPAIGNS
    Add parameters to URLs to identify campaigns that send traffic to your site [ie: how many visitors land on your site from enewsletters, social media posts, paid ads]. UTM Parameters add tracking information to the end of URL.
  • UTM PARAMETERS
    Source is where the traffic to your site is coming from. Medium is the marketing method used to send traffic to your site. Campaign is the branding/name/promo, etc. Term is the paid search keyword or phrase. Content is used to differentiate similar content [useful for A/B testing]. You can set parameters so that you can analyze the effectiveness of SOCIAL MEDIA TRAFFIC. By adding tracking parameters to eNEWSLETTER campaigns, you can determine which newsletters create the most site traffic and specific content/ads/call to action in the newsletter that drove the traffic.

DIGITAL ASSETS

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Wikipedia Definition: Digital assets are classified as images, multimedia and textual content files. A Digital Asset Management (DAM) system represents an intertwined structure incorporating software/hardware and/or other services in order to manage, store, organize and retrieve assets.

View SOLUTIONS for managing your digital assets.